Sports betting has become one of the fastest-growing industries in the United States, with more and more states legalizing it every year. With the industry rapidly evolving, there are several key trends to watch in 2023. In this article, we’ll take a look at some of the biggest sports betting trends to watch in the US over the 2023.
Mobile Betting Will Continue to Grow
Mobile betting has been a game-changer for the sports betting industry, allowing users to place bets from anywhere at any time. As more states legalize sports betting, the number of users is expected to grow. According to a recent report by Gambling Compliance, mobile betting will account for nearly 90% of all sports betting revenue by 2023.
The Rise of In-Play Betting
In-play betting, also known as live betting, has become increasingly popular over the past few years. It allows users to place bets on a game as it’s happening, making the experience more engaging and exciting. In 2023, we can expect to see more sportsbooks offering in-play betting options, and more users taking advantage of this feature.
More States Will Legalize Sports Betting
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Currently, sports betting is legal in 30 states, with more expected to legalize it in the coming years. In 2023, we can expect to see more states following suit, as the potential tax revenue from sports betting is simply too significant to ignore. It’s estimated that legal sports betting could generate over $5 billion in annual revenue for states by 2025.
Esports Betting Will Gain Popularity
Esports, or competitive video gaming, has exploded in popularity in recent years, with tournaments drawing in massive audiences and prize pools. In 2023, we can expect to see more sportsbooks offering esports betting options, and more users taking an interest in this emerging market.
Personalized Betting Experiences
As the sports betting industry becomes more competitive, sportsbooks will need to find new ways to stand out. One way they’ll do this is by offering personalized betting experiences to users. This could include customized betting recommendations based on a user’s betting history, or exclusive promotions and rewards based on a user’s preferences.
In conclusion, the sports betting industry is evolving at a rapid pace, and 2023 is shaping up to be a pivotal year. As mobile betting continues to grow, and more states legalize sports betting, we can expect to see significant growth in the industry. In-play betting, esports betting, and personalized experiences will also play a big role in shaping the industry’s future. It’s an exciting time to be a sports bettor, and we can’t wait to see what the future holds.
